

App Marketing Analytics - KPI? Good. A/B testing and predictive analysis? FORGETTABOUTIT
Madison Indies hosted a great presentation today at by Luke Doolittle (Manager of Business Analytics at Musicnotes.com). The presentation was on marketing analytics that was tailored for indie game developers but also relevant to anyone who might use metrics and data to measure their business. And if this isn't you and you're in business... uh... sorry but you suck. But don't worry, it pointed out some stuff that I definitely suck at! There is really no shame in sucking at so